Cannes Lions
This awards submission called for a striking hero image and a simple typographic layout ideal for print and digital
Art Direction / Retouching / Design
Concept
A hero image of the furry blue alien from Yoshua, one of several short films featured in AT&T’s groundbreaking Mentorship Program.
Art Direction
Working with photographer Brian Rigazzi, we achieved a sense of otherwordliness through the use of color gels and atmospheric fog.
Photo Retouching
The final image is composited from several different photos. I enhanced the lighting, fur texture, and painted in Yoshua’s eyes using Lightroom and Photoshop.